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| Information on Search Engines |
The search engines are huge online database of web sites. They use software (often referred to as "spiders" or "robots") to search specific information or files, which are then indexed by the search engines. It has become more and more difficult to achieve a high search engine ranking than in the early days of the Internet . They are several billion web pages online and everyday hundreds of new websites are submitted. And everybody want to achieve a TOP 10 ranking! The major Search Engines constantly develop new software, which change search criteria and your page ranking. Your webmaster must be on top of these new developments.
Having loads of experience with search engine optimisation (SEO), we know how to optimise website for the search engines. Yet a successful search engine visibility needs to constantly be monitored and adjustments need to be made to the website.
Some basic rules
- The website needs to be optimised by your web master. There are many design, content, and technical guidelines to be followed.
- Choose the page title and meta tags carefully. Think of what words or phrases the audience would use to find your web page.
- Each page should have at least 200 words of copy on it
- The most important keyword phrases should appear in the text.
- Create a Sitemap
- Most of the search engines rank web pages according to their link popularity
Get your website linked by other website. The more important and desirable the other website is the better.
- Search Engine Marketing - Unfortunately this is not for free!
There are many possibilities to advertise your website on the major search engines ie, cost per click
For further related questions on SEO please contact us.
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AEP |
| industry: |
property |
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